What's new in

Hi Maya, here is everything we shipped this month, in the order you asked for it.

Headline feature

Two or three sentences on the biggest change and why it matters.

Smaller fixes: [one line each].

The October letter

An intro paragraph that sets the tone for the month, written like a letter.

Three things worth your time

1. Something we built. 2. Something we learned. 3. Something we read.

Forward this to a friend who would enjoy it.

This week, in five links

Hi Maya, the five things worth knowing from the past week.

1. [Headline]

One sentence on why it matters.

2. [Headline]

One sentence on why it matters.

3. [Headline]

One sentence on why it matters.

Introducing [feature name]

One sentence on what it is. One on who it's for.

Questions? Just reply to this email.

[Feature] is here

What it does, in the words a customer would use. Why you built it, in one line.

Welcome to , Maya

You're in. Here are the three things most people do in their first ten minutes.

1. [First step] 2. [Second step] 3. [Third step]

If you get stuck, reply to this email and a human will answer.

Three tips for your first week

Hi Maya, now that you've had a look around, here are the things our happiest customers set up first.

Tip 1: [Title]

Why it helps, in two sentences.

Tip 2: [Title]

Why it helps, in two sentences.

Tip 3: [Title]

Why it helps, in two sentences.

You're invited: [event name]

[Date] at [time], live online. 30 minutes, recording sent to everyone who signs up.

Can't make it? Register anyway and we'll send the recording.

Tomorrow: [webinar title]

Hi Maya, a quick reminder that we go live tomorrow at [time]. The link below works from any device.

What we'll cover: • [Point one] • [Point two] • [Point three]

[40%] off, until [Sunday]

One line on what's included and who it's for. The deadline does the rest.

Use code [CODE] at checkout. Ends [date] at midnight.

Two months free on annual plans

Hi Maya, switch to yearly billing and pay for ten months instead of twelve. Same plan, same features, one invoice.

Already on an annual plan? Nothing to do; thank you for staying with us.

Thank you, Maya

A few sentences on what their support made possible this year, with one specific example.

No ask in this one. Just thanks.

[Your name]

[10,000] of you

What the number means, how long it took, and who made it happen.

What's next, in two sentences.

A lot has changed since you left

Hi Maya, it's been a while. Here's what's new, in case any of it changes your mind.

No hard feelings either way.

Your trial ends in two days

Hi Maya, your data stays safe either way, but after [day] you'll need a plan to keep going.

Reply if the pricing doesn't fit. We'll figure something out.

Your plan renews on [date]

Hi Maya, a heads-up that your Team plan renews on [date] for [amount]. Nothing to do if that's right.

Want to change seats, switch plans or update a card? Do it before [date] and the invoice follows.

Hi Maya,

A short personal note, written like you'd write to one person.

[Your name]

Why we're changing [thing]

Hi Maya,

The context: what the problem was, who it affected, and what you tried first.

The decision: what changes, when, and what stays the same.

What it means for you, in one paragraph, and how to reach a person if it doesn't sit right.

[Your name] [Title],

[Headline]

One paragraph on the news and why it matters to the reader.

An update from

Hi Maya, here's what changed and what it means for you.

[Section]

Two or three sentences.

[Section]

Two or three sentences.

Welcome to

Hi Maya, thanks for signing up. Here's the one thing to do first.

Reply to this email any time; a person reads every message.

[Something worth sharing]

What it is and why you're sending it, in two sentences.

Follow along: